Luke, Josh, & Jake Burella

During their time at Our Lady of the Bay Catholic High School, it was evident that brothers Luke, Josh and Jake Burella had a deep passion for their community and the environment. When they graduated in 2013 and 2015 respectively, they focused their post-secondary education on health and wellness - something that would prove advantageous in their future endeavours.

Luke attended Brock University where he earned a Bachelor of Science degree in Kinesiology, and Jake followed, earning his Bachelor of Science in Medical Science as well as becoming a certified personal trainer. Josh completed Texas A&M Engineering Extension Service’s fire services course, and like his brother Jake, later became a certified personal trainer as well as a holistic nutritionist.

Together the brothers established “Primitive Patterns,” a company whose mission is to expand human potential by reconnecting mind, body and nature. Their seasonal workouts attract a diverse and immense following, and each session begins and ends with a mindset of thankfulness, giving and peace with oneself.

The brothers recognize the importance of taking care of their community too. They’ve been involved with several charities and have raised over $25,000 for youth mental health. They were instrumental in “Brainfreeze” in January, a plunge into Georgian Bay, and have plans to launch another charitable event this summer with the goal of raising $100,000. Luke, Jake and Josh often come back to their high school to host relaxation sessions with students, and speak to them about the benefits of mindfulness and meditation.

"We cannot reiterate enough the importance of community, as we transition to a tech-based future, genuine human connection will become more and more sparse. We will need businesses and people with a mission to connect humans in the ‘real’ world. Our Catholic education system showed us the power that lies in community and as Primitive Patterns grows, we will never forget that lesson."